Chapel Hill Creamery is an artisanal cheese company based out of Chapel Hill, North Carolina. In my rebrand of their current design, I focused on giving the logo a more clean and modern look while still retaining a rustic quality. I incorporated a wood and kraft paper texture throughout to help give the branding a home-grown feel. In addition to the logo, I also designed a brand style guide, new product packaging for all six of their cheeses, and various applications of the new logo.